The Moby Dick's Sponsored PMC team calls themselves Whitecrest Express and in 2008 is made up of 8 riders, 4 of which have worked at Moby Dick's!
What is the PMC? The Pan-Massachusetts Challenge, an annual bike-a-thon, and is a pioneer in the athletic fundraising industry and today raises more money for charity than any other single event in the country.
In 2007, the PMC raised $33 million, and, since 1980, it has raised more than $204 million for cancer research and treatment at the Dana-Farber Cancer Institute through its Jimmy Fund.
The PMC is a model of fundraising efficiency. In 2007, the PMC donated 100 percent of every rider-raised dollar directly to the cause.
The PMC generates half of the Jimmy Fund's annual revenue and it is Dana-Farber’s single largest contributor. Over 230,000 individual contributions were made in last year’s fundraising campaign. This year’s goal is to raise $34 million.
Read more about the PMC at their website.
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